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Kendrick Lamar’s Twitter Reach Grows 510% After Release Of Big Sean’s “Control”

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Kendrick Lamar saw his social media reach grow exponentially after the release of Big Sean’s “Control,” on which he appears.

Kendrick Lamar’s performance on Big Sean’s “Control” has been one of the most discussed verses of the year. Kendrick Lamar’s social media increased footprint reflects the social media traffic the song generated for the Compton, California rapper.

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