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“NEW DEFINITION” MAKING NOISE IN THE STREETS

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New Definition, a Los Angeles based streetwear brand, has launched its inaugural lookbook on NewDefinitionLA.com. The fashion-forward campaign showcases the line’s distinctive snapback caps, designer tee shirts and hooded sweatshirts. Also known as New Def, the brand is creating a niche amongst tastemakers, deejays and recording artists.

Inspired by urban trendsetters, New Definition’s first collection would be best described as bold, stylish and clean. Over stated logos are prominent on every article. The color schemes and styles of the snapback caps, designer tee shirts and hooded sweatshirts are designed to mix and match perfectly.

Aiming to set a new standard for personal style, New Def has also announced its motto, “What Defines You?”. This idea is meant to encourage self-expression and individualism. “It’s not so much about what clothes you wear, it’s more about how you feel in them and how you wear them”, said Kimala, co-founder of the brand. “We want our supporters to be over the top and different, which is why our logo variations stand out. Dress it up or down, either way you’ll look like fashionista”.

WWW.NEWDEFINITIONLA.COM

IG/TWITTER:

@NEWDEFINITIONLA

@JONMOORE34

@BREALTV

@DJNELZ

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