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Why Kevin Durant Did Not Sign with Under Armour in 2014



With the KD 11 set to drop soon, Kevin Durant’s relationship with Nike seems as strong as ever, however the Golden State Warriors player recently revealed why he chose to re-sign back in 2014. At the time, Under Armour reportedly offered Durant up to $285 million USD to jump ship, although KD revealed to ESPN that the “process was just too much mentally, because I love Nike so much.”

Durant also shone a light in the negotiations with Nike and other competitors, stating: “I knew I had a supreme skill that needed to be compensated for, and I knew I played my way into having these negotiations. But I didn’t want to start over at Under Armour or adidas. I knew where I wanted to be, and $300 million was more than enough.”



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