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Music Videos

Joey Bada$$ – “Unorthodox” | Produced by DJ Premier



The official music video for Joey Bada$$’ single “Unorthodox”. Directed by acclaimed directors Coodie & Chike from Creative Control, the illustrated video is Joey’s journey and Pro Era through the cold streets of Brooklyn. Featuring picturesque backgrounds, and taking inspiration from the illustrations of artist Evan Hecox, Coodie & Chike successfully blend animation with the surrounding elements and Joey’s gritty lyrics. DOPE! Plus, check out the ‘making of’.