Sergio Marchionne, CEO of Italian sports car manufacturer Ferrari, has announced that the brand will be building its first ever SUV. At the New York Stock Exchange this week, Marchionne spoke to journalists about the company taking 30 months to study and looking at production, even saying the new Ferrari may be called the “FUV,” or a “Ferrari Utility Vehicle.”
Many are speculating the development to be similar to Porsche’s introduction of the Cayenne, which brought profit to the manufacturer. With their competition Lamborghini and Aston Martin and their development of luxury SUVs.
The closest Ferrari has to an SUV currently is the FF model, with its four seats and four-wheel-drive or the GTC4Lusso successor. The brand is also looking into a way to keep the SUV model limited in production for its clientele.
Source : Hypebeast