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Colin Kaepernick Leads Nike’s Powerful ‘Dream Crazy’ Campaign



Nike‘s latest advert starring Colin Kaepernick has been one of the biggest stories of the last week. The buzz generated by the ‘Dream Crazy’ campaign has also had significant benefits for Nike, which had over $43 million USD worth of media exposure gained within the first 24 hours.

The advert has received widespread support from a number of big names. The NFL has backed Nike’s 30th anniversary Just Do It campaign, while athletes including Serena Williams and LeBron James have also publicly voiced their support.

Source : Nike