Earlier today, Ford unveiled and opened reservations for the highly-anticipated 2021 Bronco. Now, reservations are full and the First Edition model is all sold out.
A frenzy hit the Ford Bronco reservation page, where thousands were trying to secure their SUV for a $100 USD fee. Now, the landing page comes up with a statement saying “due to overwhelming demand, it’s taking a little longer to process your request,” and that reservations are full for the Bronco First Edition.
The Ford Bronco First Edition is limited to just 3,500 units and combines all the luxurious and utilitarian specifications into one design. Prices start at $60,800 USD for a two-door and $64,995 USD for a four-door, with both coming equipped with the Badlands mechanicals (heavy-duty suspension), Outer Banks interior and Wildtrak exterior packs as standard.
Elsewhere, you’ll find the First Edition equipped with mid, high and lux packages, the Sasquatch Package, a special hood design, side-body graphics, a “Shadow Black”-painted hardtop, a Safari bar, carpeted floors, leather seats, and a special interior specification.
Despite this, those wanting to order a Bronco, can. Head over to Ford’s website and pre-order any of the six other Bronco models with a reservation fee of $100 USD.
In case you missed it, Jeep has attempted to rival Ford’s release with the unveiling of a new V8 Wrangler Rubicon 392 Concept.