The National Basketball Association (NBA) has announced that it will allow players to invest in, promote and consume cannabis. The announcement comes as the league continues its efforts to modernize the game and improve player well–being.

The NBA said that it will not penalize players for investing in or promoting cannabis-related businesses, but will continue to test for marijuana use in competition. While the league has long tested for marijuana use, it has now become more lenient in its approach, with players being free to consume cannabis off the court.

The decision is being applauded by cannabis advocates and organizations, who see it as a step towards a more progressive stance on the drug. The NBA’s move follows similar announcements from Major League Baseball and the National Football League, signaling a shift in the way professional sports leagues are viewing cannabis.

The league’s decision is also likely to have a positive economic impact, as it could encourage more athletes to invest in the cannabis industry. Many cannabis companies have already seen a surge in investments from athletes, and the NBA’s decision could lead to even more investments.

The NBA’s move to allow players to invest in, promote and consume cannabis is seen as a positive step by many in the cannabis industry, and one that could have far-reaching implications for the industry.