Rapper Rick Ross was gifted a $130k ring, chain, and pendant from “High Tolerance” weed brand on 4/20.
Rick Ross is taking the cannabis world by storm with his new venture, High Tolerance. Ross is no stranger to the business world, having released several albums and Mixtapes, and now he is adding cannabis to his resume. His first strain release is appropriately named High Collins, after his old neighborhood in Miami.
High Tolerance is a venture that Ross has been passionate about for years, and according to the rapper, it’s been “a long time in the making.” Ross is taking a holistic approach to the cannabis industry, partnering with local growers and businesses to create a high-quality product that is accessible to the public.
Ross’s High Collins strain is a hybrid of tropical flavors, offering a pleasant and relaxing experience. Ross hopes that this strain will help to promote community building and bring back a sense of nostalgia for his old neighborhood.
The cannabis industry is an ever-growing industry, and with the help of Rick Ross, it looks like it will continue to grow. With the release of High Collins, Ross has brought an exciting new strain to the market that looks to be a hit.