DRAKE – LAUGH NOW, CRY NOW

In a creative and interactive move, Drake has teamed up with Snapchat to add a fun twist to his live performances of “Laugh Now Cry Later.” During his shows, the artist has been using the iconic crying Snapchat filter on audience members, resulting in a delightful and memorable experience for concert-goers.

The collaboration between Drake and Snapchat has brought a whole new level of engagement to his performances, as the crying filter captures the emotions of fans in a playful and entertaining way. The sight of audience members shedding “virtual tears” while singing along to the chart-topping hit adds an element of unity and connection between the artist and his dedicated fans.

The use of Snapchat’s popular filter during “Laugh Now Cry Later” has quickly become a highlight of Drake’s shows, creating moments that both he and the audience will cherish. This innovative partnership not only showcases Drake’s creativity as an artist but also demonstrates the power of technology in enhancing live performances and creating shared experiences.

As the world of music and technology continues to intertwine, collaborations like this one remind us of the exciting possibilities that arise when artists leverage the latest innovations to connect with their fans on a deeper level. With the crying Snapchat filter now becoming a signature feature of his live performances, Drake continues to push the boundaries of artistic expression, leaving a lasting impact on audiences and setting the stage for new and inventive concert experiences in the future.

E esse filtro que colocam as pessoas chorando no telão em ‘Laugh Now Cry Later’? 😂 #ItsAllABlurTour pic.twitter.com/5NjQO8ixgD

— Drake Brasil (@SiteDrakeBrasil) July 22, 2023