Honored with Golden Bear for 30 Years of Cannabis Activism
Cypress Hill Celebrated at California State Fair with Golden Bear Award for Cannabis Advocacy
This summer, Cypress Hill took the stage at the California State Fair — not just as performers, but as icons of culture, activism, and longevity. The legendary hip-hop group headlined the Toyota Concert Series in Sacramento, delivering a high-energy set to a packed crowd. But the music was only part of the moment. The group was honored by The California Cannabis Awards with the Golden Bear Award, a prestigious recognition for their three decades of leadership in cannabis advocacy.
The award marked a historic acknowledgment of Cypress Hill’s lasting impact — not only as groundbreaking artists, but as outspoken voices for legalization, decriminalization, and the normalization of cannabis on a national level.
A Lifetime of Leading the Movement
Since the early ‘90s, Cypress Hill has unapologetically championed cannabis culture. At a time when the conversation was taboo — and even dangerous — they used their platform to challenge stigma and speak truth to power. Through music, media, and direct action, the group’s advocacy helped shift the public perception of cannabis from criminal to cultural.
From the lyrics that lit up a generation to tours that promoted reform, Cypress Hill turned the stage into a platform for change. Their presence in the cannabis movement isn’t a trend — it’s a track record. And now, the Golden Bear Award serves as a symbol of that legacy.
Cannabis Culture Front and Center
This year’s California State Fair made history by formally including cannabis as part of its programming — placing it alongside wine, cheese, and other celebrated California agricultural products. The fair hosted a full-scale cannabis exhibit, complete with educational experiences, licensed retail sales, and awards for top-performing products across multiple categories. Shout out to Embarc, High Hopes, Dr Greenthumb’s, Phuncky, High Times and everyone else involved for hosting such a great space the community to enjoy.
At the center of that experience stood Cypress Hill, representing the bridge between past and present. The group’s influence was woven throughout the space — from advocacy to entrepreneurship, from community roots to national visibility.
BREALTV and Dr. Greenthumb: Culture in Motion
Beyond the stage and award ceremony, the spirit of Cypress Hill’s movement lives on through platforms like BREALTV and Dr. Greenthumb.
BREALTV, founded by B-Real, continues to deliver unfiltered coverage of cannabis, music, and lifestyle content. The network has become a trusted voice within the community — amplifying conversations around policy, legacy brands, street culture, and the business of cannabis through interviews, livestreams, and original programming.
Meanwhile, Dr. Greenthumb has grown from a lyric into a licensed network of dispensaries redefining the California retail space. Built with authenticity and intention, the brand represents the next phase of what Cypress Hill always stood for: community, quality, and cannabis without compromise.
A Full-Circle Moment
Cypress Hill’s appearance at the California State Fair was more than a performance — it was a cultural milestone. From fighting prohibition to standing on a state-sanctioned stage in celebration, the group’s journey mirrors the evolution of cannabis itself.
This was a moment for the history books. Not just because Cypress Hill received a well-earned honor, but because their story continues to fuel the future — through music, through media, through movement.
The message was clear: Cannabis is here. The culture is respected. And Cypress Hill remains at the front of the movement, exactly where they’ve always belonged.
